If you are online marketing guy, this term really familiar for you and in fact you can't do the job without it. For my opinion, autoresponder is a primary tool to do online marketing. What is autoreponder anyway?

Autoresponder is a computer program that automatically answer email sent to it.This tool are often used as email marketing tools, to immediate provide information to their prospective customers and then follow-up with them at preset time interval.So for the question "Do we need Autoresponder?" the answer is YES.

When to use Autoresponder?

Autoresponder normally used when you buy products online. When a transaction is completed, the shopping cart sends out an email with receipt. Sometimes you may receive other "follow up" messages after you ask for information about product or after you buy a product. These follow up emails are written beforehand and stored in the system database. The business owner doesn't have to spend time sending out email every time someone ask for buying something or for detail product information.

Which Autoresponder Should I Choose?

There are more than hundred Autoresponder provider outside there, some of them are free and some of them are paid. The free version have some of limitation like number of subscriber, email content and duration. For time being, I would recommend top product which are:

1. Aweber
2. GetResponse

To make it easier to do the comparison, we go for each criteria such as learning curve, documentation, price and reliability.

Learning Curve

Aweber

Aweber have been around about more than 10 years and from my opinion it has been designed to cater both newbie and experience user. This product have a "wizard" to guide user step by step on how to use the product.

GetResponse

From my personal opinion, this product still easy to learn, however it still need some improvement to make it easier. This product give a user more control over an email campaign compare with others.

Documentation

Both of this product offer good documentation and complete video tutorial which make it easier for user to refer if they got stuck somewhere.

Price

Aweber

GetResponse

Test Drive

It would be better if you can test both of the system rather to rely on my opinion. Both of the product offer free trial.Please click the link below to test drive the product

• Aweber
• GetResponse

Conclusion

After test both of the product, I glad to say these product are worth to pay for.